Launching a new product line

The Ask

When ensure needed help launching its new high-protein drink, they turned to Sandbox for help. using their established cast of characters, we created a TV campaign that introduced max protein to the rest of the fridge. On Social, we worked with actress Kate Walsh to produce a series of videos that showed how she – and others – could benefit.

Client / Agency / Credits

Ensure / Sandbox/Merge
Art Director – John Duggan / Creative Director – Steve Spencer / Animation – Bent Image Lab / Video & Editing – Jason Wickersheim & Tyler Mleynek

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