Launching a new product line
The Ask
When ensure needed help launching its new high-protein drink, they turned to Sandbox for help. using their established cast of characters, we created a TV campaign that introduced max protein to the rest of the fridge. On Social, we worked with actress Kate Walsh to produce a series of videos that showed how she – and others – could benefit.
Client / Agency / Credits
Ensure / Sandbox/Merge
Art Director – John Duggan / Creative Director – Steve Spencer / Animation – Bent Image Lab / Video & Editing – Jason Wickersheim & Tyler Mleynek