Bringing attitude to a new type of athletic gear
The Ask
Q30 came to VMLY&R looking to launch its flagship product in the United States – the Q-Collar. This device is FDA-cleared and helps protect the brain during head impacts. So we brought attitude and swagger to a new type of protective product for a new kind of athlete.
Client / Agency / Credits
Q30&Q-Collar / VMLY&R
Art Director – Annie Cavazos / Creative Director – Scott Lichtenauer / Photography & Film – Austin Walsh & Travis Young